Jon Priest, Winemaker at Etude

The Carneros region is as authentic as those who live and work here. The Carneros Wine Alliance has created “The Voices of Carneros” to allow locals to share their insight and knowledge of Carneros, including secret spots in the region. “The Voices of Carneros” is published regularly on the alliance website and across all social media outlets.

Jon Priest, Winemaker at Etude


Jon Priest, Winemaker at Etude


Raised on the Central Coast, Carneros reminds me of the small communities of my childhood. There is a mix of agriculture, ranching and vineyards, the laid-back nature of the people and the familiar cool ocean breezes. Pinot Noir was my early inspiration to pursue winemaking and winegrowing, a quest that brought me to Etude and the pastoral hills of Carneros.

My Carneros:

Uniquely spans the breadth of the region; from the winery in the rolling Carneros farmlands of Napa to the stunning beauty of our estate Grace Benoist Ranch vineyards in the NW corner of the AVA in Sonoma.

Fun Fact:

The Grace Benoist Ranch has thirteen different soils types within its borders and is the home to perhaps the largest California Bay Laurel tree in the state; 36 feet in diameter!

Secret Spot:

Riding my horse on a hidden trail up to the top of the Heirloom Pinot Noir vineyard on the Grace Benoist Ranch. There is always a small herd of deer or a flock of wild turkeys resting under the Buckeye trees or cooling along the creek.

In Person:


Carneros Wine Alliance
The Carneros Wine Alliance is a non-profit association of wineries and grape-growers in the Carneros American Viticultural Area (AVA).  Carneros is the only appellation located at the crossroads of two major wine regions, the Napa and Sonoma Valleys.  Influenced by the maritime breezes and fog from its southern border with the San Pablo Bay, Carneros produces the region’s finest Chardonnay, Pinot Noir, and sparkling wines. The Carneros Wine Alliance is committed to promoting the distinction, diversity and above all, quality, of the grapes and wines from Carneros.